Social Media Audit Checklist

Interactive checklist for auditing social media profiles.

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Needs attention — review items below

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Profile Optimization

0/7

Profile photo is high-quality and recognizableBio is clear, compelling, and includes CTAUsername/handle is consistent across platformsLink in bio is up-to-date and workingCover/banner image matches current brandingContact information is accurateHighlights/pinned content is current

Content Strategy

0/7

Content pillars are defined (3-5 topics)Posting schedule is consistentMix of content types (images, video, text, stories)Captions include clear CTAsHashtag strategy is documentedContent calendar is maintainedBrand voice is consistent

Engagement & Community

0/6

Responding to comments within 24 hoursResponding to DMs promptlyEngaging with followers' contentRunning polls/questions regularlyUGC (user-generated content) strategy existsCommunity guidelines are published

Analytics & Performance

0/7

Tracking follower growth weeklyMonitoring engagement rateTop-performing content is analyzed monthlyReach and impressions trackedClick-through rates monitoredCompetitor analysis done quarterlyROI metrics defined and tracked

Technical & Security

0/5

Two-factor authentication enabledConnected apps reviewed and cleaned upPassword is strong and uniqueAdmin/team access permissions reviewedBackup of content exists